johnston creative

clean effective design.

Whatever type of medium touches your soul, the most effective will be the ones that evoke emotion. The book that you can't put down, the movie that moves you to tears, the billboard that you just cant stop thinking about. The image that makes you sick to your stomach, the commercial that makes you laugh out loud. The art, regardless of medium, that touches your soul will motivate a reaction. This is the essence of successful communication. Graphic design is visual communication.

The goal may be to increase sales or increase awareness but the vehicle is one and the same, to evoke emotion.

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Whatever type of medium touches your soul, the most effective will be the ones that evoke emotion. The book that you can't put down, the movie that moves you to tears, the billboard that you just cant stop thinking about. The image that makes you sick to your stomach, the commercial that makes you laugh out loud. The art, regardless of medium, that touches your soul will motivate a reaction. This is the essence of successful communication. Graphic design is visual communication.